And many of them create the product first, and then figure out who needs it. This is a big mistake. Today everything is focused on the client , his experience and the benefits he can obtain. For all this, it is very important to correctly define your ideal client or buyer persona . Prepared? In this article we Italy Email List show you: What is a buyer person? Difference between Buyer persona and Target How to create a buyer persona Sociodemographic characteristics Personal characteristics Online behavior Know their fears and problems Empathy Map The buying process and the sales funnel 8 Tools to create a buyer persona Conclution What is a buyer person? A buyer persona is the fictitious representation of your ideal client. We will have to define: A name Sociodemographic aspects Motivations Challenges goals Needs Frustrations Your behavior on social media If we know the “pain ” of our ideal customer, we will know the motivation that drives him to make a certain Italy Email List purchase. This analysis will help you in your social media plan . We normally target the ideal client through content marketing strategies on social media or on the blog . You need to fully understand their needs and accompany them throughout the purchase process. With all this research, you will be able to determine what social networks your client is on, with what tone to speak to him or what content interests him. Remember, if you give the message to the wrong person, there will be no conversion.
Difference between Buyer persona and Target It is not the same to speak of a target than of a buyer person. The public or target is a broader representation that includes demographic and behavioral data. To create a target or target audience, we will have to analyze the following data: Age Sex Location Training Fresh List Purchasing power Social class Consumption habits The buyer persona complements the target with other deeper characteristics of the ideal client, such as their concerns, pain points or desires. Don’t worry, we’ll get into this below. How to create a buyer persona The first thing you have to do is define the sociodemographic, personal and behavioral characteristics. Sociodemographic characteristics Age Gender Italy Email List City and country Profession, position and average salary Education Sons Personal characteristics What you do in your free time What hobbies are you interested in What lifestyle does he lead What books and media do you consume? Online behavior What social networks do you use What brands do you follow In which stores How did it get to your website? Which influencers do you follow How to buy What content does it consume Know their fears and problems Now you have to take another step and know their fears and problems related to the solution that you offer. ? What problems have you got ?
What worries you ? What are your feelings about your concern? ? What are your goals ? What do you dream of To continue knowing the problem of your buyer persona you can use the empathy map. Empathy Map The buyer persona and the empathy map are directly related, and one depends on the other. In addition, it is very useful because it gives you the pillars with which to build the value proposition . The structure of an empathy map is based on collecting in 6 blocks a series of questions related to the way we perceive the environment. What the client sees : You have to define what their environment is like, identify their friends, family, colleagues. That is, analyze the social context of the person. What you hear : What those around you, your co-workers, friends, family and all the people who influence your environment say. You have to analyze the information you receive, what they tell you about other people, etc. What he says and does : How he speaks, how he acts, check if there is a coherence between what he says and does. What you think and feel : What is important to you, your worries, concerns, dreams and aspirations. What are your efforts : what are your obstacles, if you have to face risk … What are the results you hope to obtain : what are your needs, what do you want to achieve. Empathy Map A deep analysis of the ideal client is very important because thanks to good research you will be able to.