This edition of the MIS came under the slogan “Content is King” taking as a reference the famous phrase of Bill Gates . The conference was also attended by national and international experts such as the German agency Vok Dams, the Swarmworks company and Microsoft’s event manager, Björn Wigforss. The presentation by Miguel Ángel Trabado, Professor of Digital Marketing and international lecturer focused on the application of Content Marketing strategies for events taking as a reference the “Pre-During-Post” model covered by a constant, the monitoring of the Burundi Email List event on -line. How do you want your brand to be remembered by your stakeholders? How do you want to impact their lives through content and brand experiences? Brand experiences and immersive Marketing techniques are key to connect emotionally with the user , these techniques, combined with the correct creation and dissemination of content, are the key to transform the consumer into a brand ambassador. Quality content continues to be a trend and continues to be the key to engaging in Attraction Marketing and evangelizing customers.
A good content indirectly related to the brand is essential both to generate new leads and to connect emotionally with the consumer. The central theme of the “PRE” section revolved around the generation and use of indirect content and its online dissemination with the aim of capturing the user’s attention. In the “DURING” section, the protagonists were brand experiences and immersive marketing, giving prominence to Btoc Database the use of virtual reality, augmented reality, IoT or livestreaming experiences, always with the aim of connecting with the new, much more sensitive generations to new technologies and social networks. Content Marketing Strategies Conference Analytics and ROI, how could it be otherwise, were the main issues in the implementation of “DURING” since, deep down, it is the return that ends up giving meaning to the investment. When implementing the model, monitoring must be constant, since it will allow us to have constant control of the execution of the campaign, allowing us to make the appropriate corrections if necessary as well as collect data that can be used to make a final evaluation.
The Content Marketing Strategies conference ended with a section dedicated to prediction, focused on the future use of Big Data as a tool to gain control over consumer behavior in each of the phases of strategic implementation, which will allow us to increase considerably engagement with the brand, as part of the path to evangelization. If you want to go deeper into Big Data, you can consult the following post: Big Data, what is it and how will it change our lives? To conclude, we are talking about a strategic model that well implemented will give us the opportunity to get closer to the much desired Millennials as well as giving us the opportunity to win the heart of the consumer to transform them into future brand ambassadors. I would like to take this opportunity to thank the attendees for their participation and interaction during the presentation as well as the warmth they showed during it, as well as congratulating the eventplus group for the magnificent organization of the event.