Most Instagram users do not know it, but since June 2016, the algorithm of this social network changed radically and has continued to change imperceptibly almost every day. The other big changes have been in mid-2018 and now at the beginning of 2019, making each account have different results depending on the behavior of the user and his followers. This represented a big change, since initially, the people who followed you could see and receive all the French Email List publications you made, without restrictions, but today, I have discovered that there is a range that goes between 7% and 15% (approximately) of your followers will see your posts, the rest will not. This fact has made it very, very difficult to become an influencer. The IG Rank or Instagram Algorithm . It is a mathematical equation that establishes the priority of the publications (newsfeed, stories and featured hashtags) that are shown, each time a user enters the application from their smartphone or tablet (the result of the algorithm is different if this is managed social network from a computer or computer). The most relevant thing is that the operation is different for each user, that is, imagine that you and a friend follow exactly the same 200 users; Have you imagined it?
Ok, because the publications of the people who both follow will always appear differently, because it is the behavior of the users within this social network and your behavior when using it, which determines the priority of some publications over others. I leave you the formula of the algorithm expressed graphically for a better understanding of how it works (image created for this post by visual marketing specialist @emaytecom ): As I have shown in the French Email List experiments and studies carried out with my team during the In recent months, the current algorithm seeks to achieve greater control over what users receive in their “newsfeed”, due to this important detail, you will have to take into account all the elements that you have seen in the image of the formula. I leave you several tips based on what I have found. By the way, I will be explaining all this in depth during the next ‘ Monetizagram Barcelona ‘ workshop and in the form of a guide in my post.
The new Instagram algorithm – Guide on how it works. What to do so that the algorithm provides you with a better reach : 1) First of all, you must understand that your organic reach will be reduced, whether you like it or not, regardless of the number of followers you have, so focus on your followers interacting with your posts so you don’t lose so much visibility. 2) I have not found an optimal number of publications per day or per week, but it has become evident that your post will have a greater reach and views, if what you publish is liked and interested by those who follow you. So don’t worry about quantity but quality. 3) I have seen that “chatting” with other users is the best way for Instagram to think that you are relevant and interesting. And above all, do not delay in responding, I have discovered that the posts lose relevance on Instagram with every second that passes. 4) The latest results in the tests that I have been doing since 2018, show an inescapable truth, Instagram wants you to use live videos. But beware!