Stop sending your customers cart recovery campaigns with texts such as: “remember Ecuador Email Address you have these products in the cart.” They already know. It is true that there is a possibility that the products have been forgotten in the cart, and that is what this typical reminder message is for. But many users will have other reasons for not completing their purchase. You have to remove the barriers that prevented them from buying for the first time. How about sending an email with customer testimonials to convey security and trust? Or create a welcome sequence for your subscribers where you share the story of your Ecuador Email Address company and create an emotional bond with the user? 3. Activate your campaigns based on behavior To get your contacts to open your emails, they must get their attention. And to achieve this the key is in the context.
Depending on what situation you find yourself in, you will be thinking about completely different things and different information will attract your attention. When you are at work, traveling, taking care of your children or Ecuador Email Address browsing the internet, you are not receptive to receiving the same messages. So stop sending your campaigns when it suits you best to send them when they are most relevant to your contacts. Activating your campaigns according to the behavior of your users and personalizing your messages so that they resonate in their minds. When a user visits your website they are thinking about your brand and products, what better time to tell them about your brand news? Or remind you of the products that you liked so much on your previous visit? 4.
Reactivation of clients You have invested a lot of effort and resources in getting a customer to trust your brand and buy your products. But after this first purchase he does not return. You have achieved the most difficult thing: overcome all the fears that your client had when they first bought in your online store. But for him to become a regular customer, you also have to Ecuador Email Address put in the effort. Here are some examples: Create automated campaigns to remind your customers that you miss them and offer them a special discount. Send him the news of your blog to stay in the “top of mind” in your category. Launch loyalty programs to reward the loyalty of your customers. 5.