Netflix is one of the kings of branded content, not only because of the number of Seychelles Email List brands and subactions that collaborate in the development of its series, but also because of the way it creates campaigns. Surely you are familiar with an advertisement, message or event that has to do with Netflix and that friends and family have told you in recent months. Here’s one of the highlights: the branded content of Orange is The New Black. The well-known series made great repercussion of the premiere of the next season with a set of actions that collided in The New York Times article “Women Inmates: Why the Male Model Doesn’t Work” .
The action was applauded for connecting the Seychelles Email List sentiment of #BlackLivesMatter with a social concern: the importance of adapting the model of American prisons to the needs of women. The use of infographics, a design according to the brand identity of the series and the social positioning of the action generated conversations about Orange Is The New Black for more than 6 months. A hint: if you want to do branded content, make sure your brand identity is well defined and choose the supports related to the users that interest you and what you want to achieve.
Not sure where to start? Use branded content to your advantage Sometimes you ask us for advice for freelance creatives from the world of branding. Well, there is nothing better to master the branded content technique than Seychelles Email List applying it to our personal brand. Why? Because it is simpler. Because it helps us to position ourselves digitally. Because having content that connects with users can make you known to the world or even attract new customers. Moving around Domestika, we have seen the course by Carla González & Eva Morell,