I leave it there😉 A brand that makes use of #Storytelling sells more Kenya Email List than one that does not- Tweet it Powered by Vcgs-Toolbox It is easy to understand that this is a reality from the moment we understand that we are more emotional than rational beings . And despite the fact that all emotions, as I have already explained on several occasions, are all generated, absolutely all, in the brain, we must be aware that the fact of being affective beings, a product with a story behind it will always motivate us to know more of that product and that story. It’s part of the persuasion of telling a story😉 Let’s not forget what I always say repeatedly every two times three. We are made of stories, moments and experiences . With this clear, we will understand excellence and how essential Storytelling is.
Behind each emotional advertising campaign there Kenya Email List are as many stories as users see that advertising. We are made of stories, moments and experiences. That’s how important #Storytelling is- Tweet it Powered by Vcgs-Toolbox That is already an advantageous step towards making a decision to buy that product or service that the competition will not have. We must think that the data from the studies provided by Neuromarketing on consumer behavior is of essential value when creating that story within our Marketing strategy to sell. Eye!! Let’s not confuse “objective” with “end”. I make a point to remember that the objective of Marketing is NOT to sell .
Selling is THE END of Marketing . Goals can have many. More traffic on the web, an increase of X% in our followers on social networks, achieving a growth in emails for our email marketing campaigns, enhancing our online Kenya Email List reputation, or increasing our leads through Facebook Ads, etc. Keys to creating Storytelling that makes an impact But let’s get down to business. It is okay to highlight concepts, explain the importance of good storytelling and give data. Certainly it is essential to know all this and, of course, we could spend hours talking about it, but instead of an article we would end up doing a book 😉So at this point, I must emphasize a few essential ingredients to create Storytelling that makes an impact.