Many of the most advanced analytical techniques and methodologies that you could only dream of a few years ago are now at your disposal just a click away. The heatmaps or heat maps are a clear example of this, as you will see in the following lines, but you can also enjoy sessions tests and recordings user satisfaction surveys or complex multivariate test. This represents a true democratization of digital analytics and a giant step forward for any website owner who wants to optimize it. Among all those mentioned , web heat maps are one of the most outstanding techniques not only Germany Email Database because they are already within the reach of any mortal but because they are reasonably easy to interpret. These are highly visual elements that effectively make possible insights for your website visible . Article index What is a heatmap and what is it for? Types of heat maps or heatmap for web Attention heat maps or eye tracking Motion heat maps Click (or tap on mobile) heat maps Scroll heat maps Why make a heat map of your website Tools and plugins to implement heat maps on your website
Hotjar Nelio A / B Testing Aurora Heatmap How to install a heatmap or heatmap on your website How to create a heatmap manually How to install a heatmap in WordPress conclusion What is a heatmap and what is it for? A heatmap is a graphical representation of an element that uses a color code to Germany Email Database reflect different states of activity. Typically, red represents the highest values and blue the lowest activity. Intermediate values are reflected by the colors that separate red and blue in the light spectrum: orange, yellow, and green. Being such a visual resource and having such a natural and understandable colorimetric representation for anyone (“hot” areas are shown in red and “cold” areas in blue) it is used in many disciplines.
For example, here you can one of the most classic cases, a map of the average annual temperature in Picos de Europa: heatmap peaks of europe (source: Wikipedia CC-BY-SA 3.0) This heatmap naturally reveals that the peaks have a lower average annual temperature. The color legend helps you easily interpret the data forks. Another example could be this, where you can see a heat map with the census of the Latino population in the United States: heat map usa (source: Wikipedia CC-BY-SA 3.0) A quick glance shows that the west coast and, especially, the border regions with Mexico have a higher density of Latino population. You don’t need to know anything about demography, geography, or analytics. It is tremendously obvious. And that is the great advantage of using heat maps. In web and digital analytics, heatmaps are also a very useful tool.