we cannot go against it, but we must lead it and go hand in hand with the users. Take the Tanzania Email List music industry as an example; When Napster was born in 1998, the major record companies began to persecute their customers calling them “pirates”, while a technology company such as Apple, led the change in user behavior and launched, in 2001, iTunes, a service that revolutionized the way in which music was consumed and which anticipated the decline in the consumption of physical copies. There, it was the first time that music stopped being a product to become a service. This change in behavior is joined by the great bet that companies such as Amazon are carrying out (with its virtual assistant Alexa and its personal assistants Echo and company), Google (with its Google Assistant and its use in Google Home, Android devices), Samsung (with Bixby), Microsoft,
Facebook, Apple … A new interface, voice, makes its way not only in our homes, but Tanzania Email List also in our mobiles and, very soon, in our cars, in our refrigerators … , until we reach the 7.5 billion devices with virtual assistants in 2021, as predicted by the OVUM consultancy. The voice revolution is driving companies to evolve their digital ecosystems to try to add value to consumers who already naturally seek to use voice in their digital interactions.
Thus, voice is experiencing a wide range of applications in different industries, which shows that it is not only a novel technology for a vertical or limited use case, but a ubiquitous technology, which fully impacts the foundations of the relationship between brands, companies and people. The die is cast, the board is on the table and the game has just begun …, Organizations that want to stay relevant must adopt voice technology as part of their presence, their digital strategy and the omnichannel relationship with their different audiences, both internal and external to the organization .