This information, added to databases ordered by geographic location (via GPS), gives us the possibility of carrying out campaigns that target both users who choose specific brands and businesses with the same profile. On the other hand, it is also possible to target behaviors that define a person, such as a frequent visitor to your store or infinite places to define. In this way, people, after leaving the area that we delimit, remain identified with our technology. Now wherever they are, on the way to work or at home, they can Azerbaijan Email List be impressed with the personalized message of your brand. The local retargeting allows you to reach thousands of people in seconds to motivate them to choose your product, compared to the competition. WHAT ADVANTAGES DOES THE RETARGETING PREMISE OFFER? The main advantage is that we are going to target exclusively an audience that has already visited the store, the super or the movie theater on which we are going to carry out our campaign. Keep in mind, that we are talking about those users who are more likely to carry out a purchase action, which will make our conversion rate skyrocket. On the other hand, it is possible to launch the campaign at the precise moment it is at the point of sale, which provides the benefit of “momentum”.
local-retargeting-1 To sum up, with “Local retargeting” brands have at their disposal a tool that allows them to reach the ideal target audience at the right time and in a personalized way. What more could you want?. HOW TO START A LOCAL RETARGETING CAMPAIGN? Select the location Connect the campaign with your smartphones Generate actions directly Btoc Database on their smartphones or in the online store. If you need support for your campaigns, some of the companies that are dedicated to offering crazy retargeting services are: Headway or Freelan . Finally, for a local retargeting campaign to work properly, it is important that you complement it with a good Content Marketing and / or Inbound Marketing campaign . BENEFITS OF LOCAL RETARGETING Through local retargeting, we can increase the CTR, increase the conversion, and recover those users who have been undecided when making a purchase.
Please note that: The location allows determining routine behavior and specific visits The databases ordered by geographic location, allow campaigns that target users who have visited specific brands or businesses in a certain field, as well as behaviors that define a person, such as: a frequent traveler or a student Companies can now use Big Data to trace a history of visits to businesses in a given period Ultimately, it is about reminding the user that we have a proposal that perfectly fits what they want to buy. My thanks to Shooterstock for providing the post images. Happy week! Facebook Twitter LinkedIn Buffer Pinterest Help us improve, did you like it? 1 star2 stars3 star4 stars5 stars (No appraisal yet) Miguel Angel Trabado Marketing and Digital Transformation Consultant. Keynote Speaker. Top Marketing Professors on Twitter. You may also like… 3 Comments LOCAL RETARGETING – 360º COMMUNICATIONS Posted on February 28, 2017 at 7:53 p.m. REPLY […] Source: Miguel Angel Trabado […] CLAUDIA MORALES Posted on June 8, 2017 at 1:20 p.m. REPLY Thank you, Miguel Ángel, what a good article. You include everything: background, concept, how to use it and even companies that provide the service. Thank you very much, excellent contribution!