One of the most important jobs that an SEO agency must carry out in its day-to-day life, but that SEOs and webmasters must also carry out on an individual level, is that of SEO audits of websites . This work is essential to correct errors and keep the site updated so that it always meets the latest Google requirements and best practices in online marketing. So, without further ado, let’s go on to see the different sections that we consider that you should Georgia Email List take into account when doing an SEO audit . We also include an initial section that will help you better focus the audit. Content [ Hide ] 1 Understand the business 2 Points of an SEO audit 2.1 Technical aspects and on page 2.2 Loading speed 2.3 Indexing 2.4 Contents 2.5 Rich Snippets 2.6 Pictures and videos 2.7 Internal linking 3 Aspects off page 3.1 Profile of links 3.2 Activity in social networks 3.3 Competitor analysis 4 Ask for a budget for your Seo Audit. !Now Understand the business The first thing you have to keep in mind when conducting an SEO audit is that everything we do we will do to improve the bottom line of the business we are serving. It does not matter if it is a niche with a few pages or the website of a large IBEX 35 company.
We will always be trying to improve the bottom line, and therefore the first thing we have to do is understand the business. understand seo business What objectives do you have as a company? What do you sell? How do they sell it? What products or services generate the most income? What Georgia Email List part of the web is most important to customers? What resources do they have? What budget do you plan to allocate to us? All these questions and many more must be answered before doing any actual SEO work. At the end of the day, we do not want to fix a problem that, at the SEO level, seems very relevant, but that, in practice, for the business, does not make any difference . And vice versa . ebook-marketing-free DIGITAL MARKETING DICTIONARY Download it now Right now with MORE than 300 terms, which will help you understand even the most technical of texts. Name E-mail I’M IN!! For example: Imagine that a website is fatal. Slow loading, structure is chaos, all content is wrong, indexing is not good, etc. However, your main product page is in first position and receives a lot of traffic, and 0.5% converts to sale. If you haven’t studied the company and the business first, you may be tempted to fix other things first, when the smart thing to do would be to improve the copy on that sales page to increase that 0.5% conversion to, say, 1%. Only with that, you will be achieving a huge improvement in the income that the company achieves through the web.
Therefore, understanding the business is essential to be able to work in order and prioritize what will give the business the best results in the world of Digital Marketing (and, with those small victories, we will be able to have a larger budget to make other improvements than, if made in In the first place, they would take us more work – or, directly, they could not be done due to lack of budget). Points of an SEO audit Technical aspects and on page Clarified why we have to understand the business before we get to work, we can go on to talk about the aspects that must be present in an Georgia Email List SEO audit. We will start with those of Seo On Page . Remember that, once you analyze them, you must present them in an understandable way. Who will read these reports will not be an SEO, so you must be clear and explain in simple words what is happening and what will be gained in case of correcting the errors detected. Loading speed The first aspect that we must take into account when conducting an SEO audit is loading speed . If you are minimally within the world of SEO, you already know that loading speed is a fundamental aspect of good web positioning. It is important to get the web to load in less than a second. From there, loading speed is no longer a priority issue.