It is infiltrating us and it is already everywhere, without making too much noise, passing almost unnoticed for the vast majority. More than 3 billion objects have already been digitally “connected”, a number that is increasing with a current rate of 300,000 “things” connected every hour. This phenomenon is manifested by connecting all kinds of devices and machines with electronics, along with detection devices. IoT is here to stay, and it’s going to change our lives. 2. Social Collaboration This is not a new phenomenon. Crowdsourcing , Crowdfounding, Co-working … everyone wants to Croatian Email List involve third parties in their decisions, especially stakeholders. Traditional communication is giving way to multi-directional communication models in which collaborative environments are the protagonists. It will continue to give something to talk about in 2016. @MATrabado – Give them good content and customers will thank you by buying and recommending more CLICK TO TWEET 3. Bi-directional communication In the end it is nothing new. The “customer centric” models by placing the consumer in the center already advertised this model. What has changed radically are the channels and the listening and monitoring tools . With the rise of Social Networks, having conversations with consumers can no longer be an excuse, so its potential in Digital Marketing is enormous. 4. Personalization Brands must humanize their message.
Cold email gives way to personalized conversation on the Facebook wall or Twitter TL. It is essentially an extension of point 3. The main key is how personal the brand is with the customer. The Community Manager is now the voice of the brand on social channels and fortunately there are few brands that leave the management of Social Networks in the hands of the interns. 5. Content Marketing Yes, quality content is still a trend and yes, it is still the key to engaging in Attraction Marketing and evangelizing customers. A good content indirectly related to the brand is essential both to Fresh List generate new leads and to connect emotionally with the brand’s customers. Give them a good content and customers will thank you by buying and recommending more. 6. Mobile If consumers prefer the Smartphone , don’t waste time thinking about whether your strategy is the correct one and make access to your content compatible. It is a matter of mere common sense. 7.
Growth Hacking Currently, Growth Hacking techniques compete directly with Inbound strategies . The growth hacking uses less conventional techniques in order to attract users in shorter time maximizing resources based on a more aggressive strategy. The integration of both models, adopting the key success factors of both strategies, will be one of the keys to future Marketing models . 8. Virtual Reality (VR) Oculus Rift , Samsung Gear VR and even Google card Boards are going to provide customers with unique and unforgettable experiences. The virtuality establishes a new relationship between the user and the space / time providing almost infinite possibilities. They will become one of the stars of the brand experience. Miguel Angel Trabado Virtual Reality (VR) 9. Augmented Reality (AR) Augmented reality explores the application of real-time computer-generated images to video footage as a way to generate a “real-world magnification” effect. The combinations with VR and / or Kinect increase their possibilities exponentially, so it will not take long to see them regularly at the points of sale of the main brands. Let’s see who signs up first?