In the beginning, users were not aware of the amount of data they were providing, but today we could say that a large part of the population, even being aware of this fact, accepts Google’s conditions in exchange for their services , making it possible for Google to offer its customers, mostly companies, highly targeted and effective advertising at a more than reasonable price. With a turnover in 2015 of more than 67 billion dollars, we can consider that its advertising model is a benchmark. google-lessons This model has been adopted by a huge number of successful companies such as Facebook, its main competitor today. Lesson 2: Simplify the user experience Simplify the user experience and they will Cambodia Email Address come back again and again. Another major driver of Google’s success since its inception has been its simplicity. A clean and uncluttered interface with a single search bar, in which you only have to type what you want to find, and a list of results ordered by relevance that also works very well. Useful and simple, the dream of any developer. Lesson 3: Commitment to Continuous Improvement Whether we see small improvements introduced in g-mail as if we focus on the great advances translate Google or Google Maps, and l commitment to providing better service the user is always present .
Beyond a model, it is an attitude, a way of being. Ultimately, it is about constantly evaluating and reviewing each service, assuming that no matter how good it is today, there will always be room for improvement. Lesson 4: Stop Doing What Doesn’t Work Knowing when to stop investing in a project is a great lesson, especially if you are a large company with many resources. Projects such as Google Wave and Google Buzz , his first failed attempts at “Social Networks”, Knol , his particular version of “Wikipedia”, Google Reader his RSS reader and many others such as Lively, Notebook, Fast Flip, Friend Connect or Gear have They have been considered by many as great failures, although, in my Btoc Database opinion, for Google they have been learning opportunities. A withdrawal in time can be a future victory. Lesson 5: R&D at its finest With its $ 10.9 billion invested in 2015, Google occupies one of the top positions in the global ranking of companies that invest the most in R&D. Regardless of the technology explicitly designed for the generation of innovation, Google has designed an organizational and cultural strategy that allows the company to attract the most talented people in the world, and places them in an environment that cultivates innovation through incentives both intuition and failure, the reduction of friction in the processes and the commitment to a model with a certain degree of chaos.
Google has spent billions of dollars creating its Internet-based operating platform and developing proprietary technology. The investment in infrastructure allows the company to guarantee specific levels of service and response times of sub-seconds. This platform also acts as an innovation ecosystem that enables you to rapidly develop and deploy new services, whether owned or designed by your partners. The Google Innovation ecosystem is based on four main pillars: Content providers With more than 50 billion pages indexed, the amount of content we can find on Google is brutal. A content that is created and updated by organizations,