MABA is a studio that defines itself as versatile, curious and empathetic. With Slovakia Email List numerous awards to their credit and reference projects in branding, strategy and graphic universe, Bea and Miguel Ángel also co- direct the Online Master in Strategic Packaging Design at LABASAD . Welcome, Beatriz and Miguel Ángel to Brandemia. Let’s talk about you. When do you coincide and how did the idea of the MABA Study take shape ? MABA: We coincide working together in a multisectoral company, in the Marketing and Communication department. Little by little, we began to develop a personal project and with the crisis we decided to turn the idea of Slovakia Email List freeing ourselves from work into an opportunity to dedicate ourselves to different projects. Putting everything learned into practice in different companies and sectors really seemed exciting to us, if it went wrong at least we would have enjoyed it. You work from Murcia for everyone.
What does Murcia have that concentrates so much talent in Slovakia Email List graphic design? MABA: We believe that in Murcia there is a small but ambitious ecosystem that enriches itself; it is nourished by the good work of small studies that show that you don’t have to be in a big city to see the world. This culture of good design permeates the new generations and we hope that it will last and advance in the future, consolidating our community as a benchmark within the Spanish and world design ecosystem. Códice Project, packaging for Dominio de Eguren, from MABA Studio. In your professional evolution, at what point does strategic packaging design take center stage? Can you mention any iconic projects? MABA: Although our lives come almost by chance, packaging in some way has always accompanied us as a studio.
The development of a method based on thought and strategy rather than a conscious decision has been almost a natural selection. When you work on a project and make the appropriate decisions, the project is successful; not just for Slovakia Email List the studio, but more importantly, for the client. New projects come to you that seek to have a good result. We are proud that the public is willing to take home something you have designed. It continues to surprise us every time we stumble across a project of ours on a shelf. We understand packaging as the visible and tangible result of a lot of reflections and decisions that shape branding. If we had to stay with something, more than a specific project,