Surely you will publish things as you can, have time, and so on. A very common mistake in social networks is not having a plan in social networks, not planning your social media strategy . All online activity is planned in Czechia B2B Contact List advance, to know where you want to go and how, and then measure the results. Solution : carry out a social media audit and a social media plan for your brand right away. 2- Mistake 2: Reaching the wrong audience; solution: study your target audience and buyer persona You may have a plan, but you are targeting the wrong audience. That people you are not interested in attracting see you as customers on social networks .
Solution : carry out a study of the current audience you have, and see if it matches the audience you want to reach. Look for your target audience types, and what social networks they are on, what they think, Czechia B2B Contact List where they comment, who they follow. And then you will try to attract them to your social profiles. And finally, determine your ideal client profile, or buyer persona, the center of all your activity on social networks, the target of your social media strategy. 3- Mistake 3: not having objectives; solution: set SMART goals Thus, surely you will not know if you are meeting the estimated results if you have not previously set goals in social networks.
Solution : set in your social media strategy what SMART goals you want to achieve, and what goals you have for each social network, in order to meet those general brand goals. 4- Mistake 4: not measure anything: solution: determine your metrics and kpis Therefore, to see if we meet the previous objectives that we have set, we have to know how to measure it, Czechia B2B Contact List and do it. Solution : set the metrics in social networks to avoid making another of the main mistakes in social media: not measuring the results . The success of your strategy in social networks depends on the fulfillment of the previously determined objectives, and the metrics and kpis tell you if you have achieved it, or not.