For example, segmentations in Facebook ads (Also Instagram ads) make it possible to generate very precise audiences. There are more than 500 segmentation criteria, as well as the possibility of creating custom or lookalike USA Email List audiences . Beyond targeting based on sociodemographic data, Facebook allows segmenting by access device, by type of connection, by specific interests or by actions on the brand’s website.Being so precise in targeting campaigns gives brands a much easier target to hit, which inevitably translates into increased conversions and improved ROI. In addition, thanks to options such as dark posts on Facebook or Instagram, advertisers can perform A / B tests in order to know what content or formats are best accepted by their target audience.
Other social networks such as Twitter also offer USA Email List segmentation by type of device or the creation of personalized audiences, as well as segmentations by behaviors, or interests, by followers or by keywords. Beyond in the usual social networks, the social ads way into emerging platforms such as TikTok , the social network craze among young and already integrates different advertising formats, although that is still a long haul up achieve sophistication of your segmentation capabilities.
Be that as it may, the truth is that advertising on social networks is working better and better and that many brands already obtain part of their sales through them. The keys, in our understanding, are three: the increase in USA Email List consumer confidence to buy through social networks, the sophistication of formats and segmentations, and the greater willingness of users to make purchases during their moments of relaxation and leisure. Therefore, it is convenient to take into account social ads as one of the 2020 digital marketing trends.