The first step is to be clear about the product that you are going to Georgia Email List promote or sell through this online event. Having this very clear and defined is the most important thing because it will be the axis on which the entire design of the virtual congress is based. 2.- Speakers specialized in the subject The best result can give you at the sales level is to choose very good speakers who are specialized in the subject of the course or service you are going to sell. This is really important. The more specialized the talks and the more the target audience is outlined, the more successful we will be in the sale. 3.- Event format There are many event formats; one day, two and even 3 or more days, but what you have to think about is which one will be more effective for the sale.
A virtual conference of several days Georgia Email List obviously has the risk of exhausting the attendee, so I am going to recommend that you limit it to a single day. In this case I am speaking to you from my own experience. I have organized different online digital marketing events and the one with the best results I have achieved has been the one-day format. The next step is to decide the title and duration of the presentations . I recommend that you choose very attractive titles and on topics that are really interesting. Regarding the duration of the presentations, I prefer a dynamic format with presentations of 25 to 30 minutes. In this way, the assistant is left wanting to continue hearing more about this speaker or teacher, which is what interests you. In the same way, if you are going to sell an online course or program later, it would be ideal if some of the speakers participated in it so that the sale of it has a greater force. 4.-
Choice of the date I recommend that you do the event a week before the start of your training program so that attendees have a greater sense of urgency. And although it seems logical, many people when Georgia Email List organizing an online event forget to analyze that it does not coincide with other congresses or events. For example, imagine that on the day you choose the team of your country or a Madrid Vs Barcelona plays a game. Logically we must avoid coinciding with any event that can reduce our audience. Regarding the day, it can be a Tuesday, Wednesday or Thursday.