IAB Spain, the advertising, marketing and digital communication association in Spain, publishes its annual study on Social Networks every year, a document of great value both for professionals and lovers of Digital Marketing. From this week the 2016 annual study that IAB Spain has carried out in collaboration with Elogia and has been sponsored by ADGLOW is available. If you want to make a comparison you can also download the 2015 annual study Bulgaria Email List As every year, the study offers an exhaustive analysis of the behavior of users of Social Networks in Spain. This year, as a novelty, 12 new Social Networks have been included in the study, such as WhatsApp , Vine or Telegram and other less representative ones such as Flickr or MySpace have been eliminated, which gives us an idea of the decrease that these last ones have suffered during the past years. The study was carried out with a universe of individuals residing in Spain, from 16 to 55 years of age, using the CAWI technique (Self-Administered Online Computer Interview)
Penetration of social networks in Spain The first study data begins with good news since 81% of users aged 18 to 55 use social networks, which represents just over 15 million users nationwide, of which 51% are women and 49% mens. The youngest users between 16 and 30 years old are the ones who use social networks the most with 34%. The number of social networks per user has increased notably with an average of 4.7 social networks per user. What Social Btoc Database Networks do users prefer? The social networks preferred by users are Facebook, WhatsApp, YouTube and Twitter. Facebook 94% WhatsApp 88% YouTube 66% Twitter 52% The social networks most valued by the user are: WhatsApp and YouTube followed by Spotify, Instagram, Telegram and Facebook. The worst rated are Google+, Line and LinkedIn. WhatsApp 8.5 YouTube 8.1 Spotify 7.7 Instagram 7.6
Telegram 7.5 Facebook 7.5 Pinterest 7.2 Twitter 7.0 LinkedIn 6.6 Line 6.4 Google+ 6.1 Another piece of good news from the study is that the main use of social networks continues to be social activity, since users mainly use social networks to “chat” and send messages, which explains their preference for WhatsApp . In the background, user preferences focus on watching videos and listening to music. How much time do we spend on Social Networks? The average weekly use is 3.8 days, with an average dedication of 2 hours and 57 minutes. The most used social network is WhatsApp with an average of 5h 14 ′ followed by Spotify 4h 24 ′ and Facebook with 4h 23 ′. The least used is LinkedIn with 1h 23 ′. What devices are the most used to connect to Social Networks? The computer continues to be the most used device to access social networks, as it is used by 94% of users, followed by the smartphone with 91%. Finally, the tablet is used by only 28% of users. On the other hand, the most used social networks via “mobile” are WhatsApp and Facebook. What hours are preferred by users to connect?