Audio is changing the way people interact in their homes and goes beyond Suriname Email List the living room. Spotify’s Culture Next study reflects a 263% increase in listening to podcasts for children and family on smart speakers among Gen Z and Millennials during 2019. If we also include virtual assistants, voice activation, connected cars and smart homes, it is clear that sound is changing the way families interact with each other and with the world, beyond their living rooms. 71% of young Spaniards affirm that, thanks to digital platforms, it is now easier to feel connected to a community.
Therefore, 67% cited music and 66% podcasts when asked what helps them to Suriname Email List know themselves better. 58% of those surveyed affirm that voice makes them develop certain feelings towards their devices and 62% believe that sound has the ability to humanize technology. This is due to the increased use of voice to control technology in our headsets, homes, offices and cars, thus causing intimacy to grow. In this sense, 64% of the generations studied affirm that they like to choose the gender, accent or voice style of their devices. As they well point out in the study, sound is the most human technological medium.
But as we increase the use of voice to control the technology of our headphones, homes, offices and cars, that intimacy grows: 58% of Spanish respondents say that voice makes us more sentimental towards Suriname Email List our devices and 62% that sound is at the forefront of the humanization of technology. Advances in audio are making this possible more than ever, giving brands good reason to consider it in their marketing efforts. The Spotify study reveals several points that seem very relevant to me in the world of audio and voice and the role that brands must play in this conversational ecosystem.