What can you tell us about these two identities? JCO: I would like this to be a mindshaker Spain Email List and the rest said: “we have to change as they have done in the Newscast”. There has been no requirement on the part of the brand, because Telediario as such is a program, it is the banner of the news services, but they understand that they have to have their own identity. In fact, we have expanded the color palette quite a bit, and they have entered yellows that were not there before. Anyway, a little more joy. There is another blue coming out shortly, which is a more Tiffany blue, to complement the blue.
But, I insist, there have been no special requirements in this Spain Email List regard. We are blue like La 1, and La 1 is blue. Professionally, would you like to do a specific type of television with the experience you have? JCO: I have done many. In my previous stage, I worked for Sony Pictures Entertainment as creative director of the 6 channels in Portugal and Spain (AXN, Sony Entertainment Television and Animax). I have participated in the branding of all these channels, not only in Spain. We had a know-how very oriented towards graphic design. Because, although I am a filmmaker and creative director, my right eye has always been design.
Returning to the question, which television channels would I like to make the identity of? Perhaps I would like to tackle something as powerful as redesigning the entire image of the public entity RTVE. So clear. It is something that Spain Email List goes far beyond a channel. It is a brand that transcends. Try to give it some homogeneity or some common clue that is not just the logo. It would seem like a tremendous project to me.