The best storytellers are aware that each story they tell creates value for them. To them, and to their audience. Let’s be honest, whether in social influence, brand image or financially closing sales. Although Storytelling is a soft sell (non-aggressive sale) and it may take months to achieve it. But loyalty is much more than other techniques. Taking into account that an emotion does not build loyalty, it only stimulates, arouses curiosity … but a feeling, which is what makes a good story, is coherent and consistent over time. And it is the one that definitely builds loyalty and evangelizes the Egypt Email List customer. A well-formulated story allows a brand to enhance its value, both for its own and for its customers and the user experience that they achieve with it. We are made of stories Muriel Rukeyser , an American poet and political activist, best known for her poems on equality, feminism, social justice, and Judaism, wrote in one of her many poems: “The Universe is made of stories, not of atoms.” – Muriel Rukeyser One of my usual phrases and for which I am known, is that “we are made of stories, moments and experiences.” This is how I feel it and this is how I live it. I believe that storytellers learn from each other’s story, in addition to our own, to improve our lives and that of others who will read what we tell, share and spread. Active listening is an essential part for storytellers.
Be it on other people’s websites, in line at the supermarket or in a conversation with a friend. They understand that in each story there is a purpose Did you know that Storytelling has three great functions? entertain, educate or persuade. And I guarantee that all three help a lot in business. The success or expected result of the narrative that we use to tell our story in our business depends on three things: 1. Know what and why you want to use it. 2. Know each audience to whom you are going to tell that story. 3. Be clear if you want to persuade, educate or Egypt Email List entertain. Storytellers Storytelling They spread the stories because they know that saving them is useless Accumulating stories for yourself alone does not make any logical sense. Share them and disseminate them through the channels that you consider most important for your audience, it is logical and consistent. The result is as beneficial for you as it is for your audience. We storytellers know that the stories, our own and others that we transform into our own, are never for our satisfaction, but to be shared with others. Our wonderful pocket notebook everywhere I admit it, I am one of those people who always carry their notepad in case something occurs to me at some point in which I cannot take advantage of it because of the situation, but later I will develop it because it gave me an idea and at that time it was impossible do it.
As I said, we can find stories throughout the day, whether at an event, at the movies, having a coffee or talking to the neighbor. It does not matter if it is a traditional notebook, a notes App on the mobile. The point is that you can take note of that word, drawing or idea of which you can later create a story. They want to persuade, inspire and motivate, but never deceive Lying is disastrous. And in an Age more digitized than ever, finding the lies is pretty easy. Illustrating a lie with a story is zero professional. In addition to dirtying your brand and personal image. Good storytellers know that their stories must be full of truth, because communities need storytellers they can trust. We can put poetry to our narrative, but never lie about a fact. And although it seems obvious, sometimes the desire for repercussion can be obfuscating. Storytellers Storytelling Focus your story and narrative for your audience The best storytellers create versions to adapt their story to different audiences or market niches.