The typography of any visual identity, logo or design shapes the message to be Sierra Leone Email List communicated and projects a set of values that a brand wants (or not) to transmit. If you are a designer or designer, you will know that choosing one typeface or another is quite an adventure. When it comes to creating it from scratch, it is even more so. In recent weeks we have seen that one of the most frequent reflections in your comments is that many brands use fonts that are not related to their composition, either because they make reading difficult, because they follow mass trends, because they do not fit the content … Here are some ideas to avoid it. Create your own typotheque If you haven’t already,
we recommend that you start building your own font library. This is something Sierra Leone Email List basic, but you would be surprised by the number of professionals who still do not have a good consolidated collection. Using tags that help you organize it by styles, keywords or values to transmit will make your search much more agile. This typography manual by John Kane can help you and, in addition, it is key to having a global vision about the use of the different types. If you are looking to expand your collection, you are in luck.
The Atipo design studio is 10 years old and to celebrate it has prepared a pack of 20 fonts for 20 euros . From here, we congratulate you and add them to our wish list. A very good opportunity to get them at a special price that Sierra Leone Email List seems like Black Friday. Thanks 😉 Get inspired by what works Now that you have a typeset to work with comfortably, it’s time to get inspired. We warn you: just because a brand is a leader does not mean that it always makes good choices in its typography. Therefore, look at the maximum possible references in products or related services of the sector in which you are working. None convinces you? Create your own.