why are mobile phones vertical, if human vision goes horizontal? All these changes Somalia Email List in the digital world end up reaching television, because in the end, people are looking at their phones for more time than television … and they end up seeing the same things in both places. Although they seem different environments, they end up permeating. JCO: Without a doubt. Even at the level of identity, years ago the visual identities of television channels were very baroque, with 3D at the top, very specific to the television medium. Web design began to arrive and we have all gone very flat: before we were very baroque and now we are more content. What was the main challenge of the project to work for the Telediario? JCO: Take a brand so established and with so much history … and turn it around. Redesign the television news logo and give it a look and feel that no one expected.
The challenge was to modernize, or give the perception of modernity. And that, Somalia Email List obviously, is a treat. It was a luxury. Therefore, the challenge has been more strategic than technical. How has it been approached? JCO: If you modernize your brand and want to recount how it is, there must be significant changes in everything else. Obviously, under the paradigm that they told us: sobriety, elegance and modernity. So the challenge (and the biggest candy) for me has been to be able to redefine the suit that this brand carries around: a look and feel a bit risky, flat design , animations, drawings, music without fanfare … Negotiations have also been tough, because TD is a very large company where many people have opinions. It is at the level of the largest companies that rebranding and gambling .
But it was exciting. Is it possible to explain the project in parts or in stages for our community? JCO: Sure. This is a multi-part project. Starting from the first, which for me is the brand, what do we mean? From there, they gave Somalia Email List me very specific needs: we have to define a space for communication, navigation, signage and for that we are going to invent a new system. One of the orders was: there must be nothing like it in this country. I thought: ok, so complicated. But in the end, we hit the mark. In the navigation section, the collaboration of the entire team of the Directorate of News was very important.