Thanks to their consensus, it has been possible to shorten the citations included in South Africa Email List both headlines and subtitles; a very important fact when defining spaces and composition limits in lettering. “Villarejo on trial” instead of “Villarejo goes to court to be tried again,” for example. The identifier section of headers, graphics, backgrounds and other entries that precede each block (sports, weather, all regional news, specific time bursts for each program in each automatic disconnection, tempo, reorders, information, etc. ) has to be very homogeneous. All headers the same, just change the name. And there are other important aspects. The audio, with its soundtrack for this newscast and that of the regionals. Virtual reality, which we keep on track with a series of guidelines. Like the graphic design work on the screen (how the header moves through the screens, how it flows and how the information disintegrates so that it appears flat, etc.).
Can we speak of a system of hierarchy and South Africa Email List order in information? JCO: Without a doubt. One of the premises that existed for creating the newscast’s navigation and labeling system is that they wanted the figure of persistent news. That is, the headline that will always accompany the news. Which meant ordering all the other information according to the departure and stay of that persistent owner who articulates all the information around him. We think about how to do this. And the great idea was to make a single container box and a branding element, such as the line with the TD as a navigation bar that articulates the space up and down. This causes the dynamics of the signs to enter and leave by their own movement, not by the appearance of boxes and boxes and boxes. A single space, a bar that goes up, down and orders; and a persistent line that is the one that reorders everything.
That is the whole premise. In a project of this type, in which public exposure is absolute, how is the testing carried out? JCO: There are no focus groups . The testing is done directly with them, it is internal. And it has two South Africa Email List aspects: one for content and for image, and another for technical usability. And this last one is super important. The machines that then implement this graphics live are very specific television software that is not handled by everyone and that does not have the ability to compose to the extent that we do (for example, with After Effects ). They are composers, but they don’t reach that level. So in addition to being liked, it is vital that it can be used on your system.