The first thing a trafficker needs to know to develop an effective strategy is the business. Because if you don’t know the target audience and you don’t know what the company does, I’m sure the strategy will fail. For this reason, it is important that the first thing you do is analyze the sector and what has been done so far on the internet and it has not worked. This path may be easier thanks to the delivery of the project briefing or a strategic session in which we will indicate everything I have just told you. Only by putting yourself in the shoes of the ideal customer will you be able to Dubai Email List decide which strategy is the right one. Another significant action that is carried out at this point is the study of the competition and the strategies it implements, especially in the advertising area. What is a long and detailed job? Yes, but believe me it’s worth every minute of the effort. The goal is to find the most profitable advertising campaigns. Audit your advertising account branding brandIdeally, before starting a new online project, the general rule that details the data and results obtained so far is met. Because if you’ve already done something and it hasn’t worked, it’s important that the trafficker knows about it. The reason is simple, no doctor would perform a surgical intervention without knowing all the relevant aspects of the patient, right? The objective of the advertising audit is the same. Investigate what works and what does not, possible errors and the causes that led to not consolidating the designed goals.
Here the campaigns, segmentations, images and videos used, texts that have been used, conversions of the sales pages and the funnel would be analyzed. Plan the new advertising strategy sales funnelWe reached a key point. The Digital Trafficker already knows everything necessary about the company and its potential clients. It is time to develop a strategic plan that goes hand in hand with the objectives of the brand or business. But for this, in point 1 and 2 you will have had to decide the following: Target audience for the campaign. How to connect with him effectively. Platforms where advertising will be displayed. How to attract people and convince them that the company’s product (or service) is THE product (or service). I believe that here, the Digital Trafficker must bring out all his arsenal of creativity, skill and talent for the tactics to be effective. It will be up to you to decide relevant aspects. Like, for example, choosing between Dubai Email List Google Ads or Instagram Ads to sell. DOWNLOAD THE GUIDE FOR FREE! Can’t you sell through your website? 12 actions to save, scale and automate the income of your digital business I want the guide ebook blog Create the advertising campaigns optimized websiteThis is the favorite stage of a Digital Trafficker. This is where the strategies planned over weeks of work enter the field. Let me tell you that creating an advertising campaign is trying with trial and error or what is the same in marketing language: applying A / B Test.
The goal? obtain the ideal concept of what is wanted and convenient. As the tactics are already defined, it is time to take care of their development. This will depend on the functions of the platform selected to carry out the SEM or PPC advertising campaign. And as I mentioned before, a strategy in Google Ads is not the same as in Instagram Ads. Each channel is a world. What can be done in a mix? Of course yes. But it will depend on the objectives set. In addition, in the design of the advertising campaign, it also requires Trafficker Digital to define the segmentation of the public, as well as the design of the image and copy’s (or persuasive texts) to captivate potential customers. If you need to create effective campaigns for your business , fill out the form to have a clarity session with me and see how to enhance your project: Click here. Analyze and optimize campaigns Among the various functions of Trafficker Digital is the study and optimization of advertisements. And the good thing about the internet is that we can analyze and measure everything. So imagine the interesting data that is obtained when applying analytical skills.