A Digital Trafficker or Traffic Manager is a person (or agency) who is in charge of planning and managing internet advertising for a project. In a nutshell. If I had to look for a definition of digital trafficker, I would tell you that it is a person who is in charge of buying traffic online to convert it into conversions . That is, it is in charge of creating and optimizing the advertising campaigns of its clients. A few years ago, the position of Community Manager was one of the most demanded by companies, now one of them is that of Trafficker Digital. Would you like to learn how to do advertising campaigns in a professional way and be able to dedicate yourself to it? I recommend that you see this Master of Digital Trafficker and sales Ghana Email List funnels What is a Digital Trafficker for? As I have said, the trafficker is the person who is in charge of controlling and managing the paid traffic of a web page . Therefore, its main objective is to communicate the value proposition of a brand and make its products and / or services known. This figure is going to be in charge of four main areas: Planning. Implementation. Measurement. Optimization Then we will go into each of these points, so stay until the end of the article 🙂 Types of Digital Trafficker As in all professions, there are going to be traffickers who are more specialized in buying traffic through one channel or another.
Depending on your level of specialization we could highlight: ➡ Trafficker specialized in advertising on social networks It is the person who is in charge of carrying out the social ad campaigns (advertising on social networks). It is currently one of the profiles with the highest demand, especially by info producers. Here we could take into account advertising in: Facebook Instagram LinkedIn Twitter Youtube Although the most used platforms are Facebook and Ghana Email List Instagram. ➡ Traffickers specialized in Google Ads Google Ads specialists are another of the most demanded profiles by companies. Now, not having done a Google Ads Course is enough to know how to manage campaigns professionally. The people who really know are those who have managed a large number of campaigns, with high budgets and from different sectors. ➡ Traffickers specialized in info-product launches More and more people are launching into the world of infoproducts. But I have to tell you that it is not as simple as taking an online course , placing advertisements to circulate and waiting for sales. There is more and more competition in this sector and this implies pulling ingenuity and creating more solid and ingenious strategies.
That is why it is so important that the trafficker is also familiar with sales funnels. ➡ Traffickers specialized in online stores Doing advertising campaigns for eCommerce is different than doing it to sell services and / or info products. Depending on the price of the products, campaigns can be carried out with cold traffic or a more adapted funnel will have to be created. ➡ Traffickers specialized in physical businesses Physical businesses have their peculiarities and you have to do different types of strategies to attract customers. Here one of the keys will be to do a good market segmentation to know what type of audience we want to impact. What does a Digital Trafficker do and what are its functions? Understanding what a Digital Trafficker does is essential to understand this new digital profession. Since I am in charge of managing advertising campaigns on social networks , I am going to tell you those points that I consider essential. audit1) Audit of the advertising account Before carrying out any kind of strategy (assuming the business model is clear) the first step is to do an audit .