Can you imagine being able to tell Google to inform you every time it indexes content that interests you? With Google Alerts you can do it and get the most out of it for your web project. Google Alerts is a simple system but with a high potential to obtain information that may be important for your objectives. It is used by many people on a day-to-day basis, but in the world of marketing it can be a very powerful tool. I recommend you also read these Japan Email List articles about other Google products: ? Like What is G Suite ? Google Calendar : how to use and take advantage of all its advantages ? The fastest way to audit your website: Google Lighthouse , Do you want to know what it is and how to make the most of Google alerts?… .Company me. In this article we show you: What is Google Alerts? What is it for? New local businesses What is Google Alerts? Google Alerts is an alert system that will allow you to receive notifications every time the Google search engine indexes content of your interest. These alerts are linked to your Google account, and are configured in a personalized way according to your needs. The Google engine adds new URLs daily with relevant information and content that may be useful for your company or website.
However, many of these new posts may go unnoticed in our eyes if we don’t hear from them. That is why, through Google alerts, we seek to receive a notice when the Google index is enriched with content of your interest. But how will Google know which links I am interested in? When configuring your alerts, you will tell the search engine what parameters or keywords the indexed websites must have in order to be shown Japan Email List as alerts. What is it for? 9 TOP ideas Fresh List for your Google alerts It’s okay to get Google content notifications from time to time. However, you are probably wondering if these alerts are so useful in digital marketing . Although it may seem like a simple tool, its contribution to the digital growth sector is impressive. There are many metrics that can be obtained through a precise configuration of Google alerts. I’ll tell you the details: To detect plagiarism: It is possible to detect if any website of your competition tries to copy content from yours. For this you must create alerts with fragments of your texts. This way you will know if only your website is indexed or there are more sites with your content. Study the competition: You can create alerts from content patterns of your competition. This way you can study in detail what their publication marketing plan is, as well as other important details. See the behavior of your brand name.
Many times your brand is mentioned in forums, websites, and social networks. It is very good to know who is talking about you through indexed content, and if they are good or bad comments or reviews. Finding clients: Your potential clients may be making publications where they request services like the ones you can offer them. If you create Google alerts for these types of parameters, you will not miss any client that requires your services on Google. Look at your content on Google: You can place alerts to know each time the contents of your website are being indexed. In addition, it is possible to know which posts or URLs are most relevant to Google. News in a sector: If you carry the content of a news blog, you will be interested in knowing what is trending in your sector. With Google Alerts you can see which news of your niche is being indexed recently, and you have the opportunity to create your own post from there. Get offers on services or products: You can also use Google alerts to be aware of offers or discounts in a certain group of products. See news from specific websites: If you don’t want to see news from an entire sector, but from a specific website, you can configure your alerts for it. See people’s publications: Not only what websites publish is content of interest. You can follow people’s posts on their social networks, web pages, or in guest posts. Create Google alerts step by step Now is the time to look at how to create personalized Google alerts based on your goals and needs. To do this, you must enter the following URL: www.google.es/alerts and start managing your notifications. These are the steps you must follow to correctly configure your alerts: ⚙️ Choose keyword Create Google alerts You must place one or more key phrases with which you want to relate the notifications to receive.