In this post you will find the answer to what is social media marketing and social media marketing strategies in 2020, which all marketing professionals and agencies should know to ensure that their strategy is effective. Consumer habits change, platforms evolve or new platforms emerge. All this influences the way in which people and Greece Email List companies make use of social media marketing. It is important for marketing agencies to stay ahead when it comes to social media. In order to do so, have the right tools at your disposal, an up-to-date strategy and the necessary skills to do so. Either to get followers or potential customers and generate more proximity with them, or to get sales. With the current situation due to coronavirus, now in these months of March, April 2020, it has been seen more if possible, the need that companies have for these social media marketing services . The effects of the coronavirus pandemic are being felt in all the social media marketing strategies of companies. Businesses have had to adapt, stopping campaigns on social networks. Adapting the message, so as not to seem unsupportive, being the publications more humane and focused on the situation in which we find ourselves.
To avoid a negative impact on the audience. Index of contents What is social media marketing? How to make a social media marketing strategy Define the objectives Target audiences Analysis of initial situation and competition SWOT analysis Measurement and kpis What social networks to use? Facebook Twitter Linkedin Instagram Google My Business Youtube Tools for social media marketing Metricool Hootsuite Buffer BuzzSumo Image banks Google analytics Why do you need social media marketing in your business? Social media marketing courses Greece Email List Digital Marketing Course Classroom CM IEBS Social Media Training Social media marketing trends 2020 -Facebook Ads -Instagram direct sale -Whats app  -Alternative social networks -Social media Marketing and customer service Conclusions What is social media marketing? Social Media Marketing is a part of the marketing strategy, which is developed in social networks. In other words, it is the set of these actions aimed at publicizing the services or products of a company and in this way, generating a link with its community. The basis of Social Media Marketing is to establish a relationship with customers, to achieve their goals. It is complemented by some marketing actions. The most used are: The Content Marketing. The email marketing. SEO and SEM strategies . Social Ads All these actions are part of a complete Inbound Marketing strategy . The key to all the concepts is that Social Media Marketing refers to the strategic creation of a new communication channel with the 100% digital audience . There is hardly anyone who is not participating in one or another type of social platforms. Either by exchanging emails, using chat or posting photos .
Not being present on the Internet at least in social networks and a website , in current times is not an option for companies, whatever their product or service. Everything related to social media marketing represents a continuous learning process to always look for the best way to attract users and attract them to the brand. Social Media Marketing: the answer to the search for a new communication path between brands and clients. CLICK TO TWEET How to make a social media marketing strategy First define that a marketing strategy in social networks is a set of marketing actions that are carried out to achieve the objectives of a company and that are part of the social media marketing plan. All marketing action in social networks should be in the strategy, to plan, implement and measure the entire procedure. We explain how to make a social media marketing strategy . Define the objectives The first thing to do is define the objectives of your company, that is, what the business intends to achieve. If we don’t know what we want, how are we going to get it? They can be several objectives. Branding? Increase your online community? Customer Support? Increase web traffic? Sell with your online store? etc.,